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To: shaileesanghavi@centrestageent.com
From: "Birla Sun Life Mutual Fund" <bslmf@birlasunlife.com>
Reply-To: connect@birlasunlife.com
Subject: We have 100000,0000000 reasons to smile!
Date: Fri, 17 Oct 2014 23:51:41 +0530
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Dear Shailee Sanghvi,It gives us immense pleasure to share that we have
crossed the 1 lakh-crore mark! The quarterly average assets under
management (AAUM) as on September 30, 2014 of Birla Sun Life Mutual
Fund is

including domestic Fund Of Funds scheme AAUM as available on AMFI
website.

This achievement has been made possible only because of your
unflinching trust in us.

You will be glad to know that we have grown at 4.1% over the last
quarter assets under management, and with your continuous support we
intend to make Birla Sun Life Mutual Fund the biggest fund house in
the country in terms of assets under management.

This milestone only furthers our desire to create more potential
wealth - creation opportunities for you.

For detailed disclosure on bifurcation of the AUM into debt / equity /
balanced, etc, and the percentage of AUM by geography (i.e. top 5
cities, next 10 cities, next 20 cities, next 75 cities and others) of
the Fund,

please
 <http://cequitybirla.uncm06.com/cequitybirla/lt.php?id=ZU9RAAIJDAJUBE0EUARXBE8=CwMBAFUBDEpAWVRaWANSQlIPV1pYQlomUFRaF0YHR0dYVlxcDUYbVVxc>

Regards,

Molly Kapoor

Head - Marketing

Birla Sun Life Asset Management Company Ltd.

call

Toll-Free: 1800-270-7000

MTNL/BSNL: 1800-22-7000

email

connect@birlasunlife.com <mailto:connect@birlasunlife.com>

visit

www.birlasunlife.com
<http://cequitybirla.uncm06.com/cequitybirla/lt.php?id=ZU9RAAIJDANQB00EUARXBE8=CwMBAFUBDEpAWVRaWANSQlIPV1pYQlomUFRaF0YHR0dYVlxcDUYbVVxc>

Birla Sun Life Asset Management Company Limited (Investment manager
for Birla Sun Life Mutual Fund) CIN: U65991MH1994PLC080811

One Indiabulls Centre, Tower 1, 17th Floor, Jupiter Mill Compound,
841, Senapati Bapat Marg, Elphinstone Road, Mumbai - 400 013.

Mutual Fund investments are subject to market risks,

read all scheme related documents carefully.


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<body><div align="center"><table border="0" cellpadding="0" cellspacing="0"><tr align="center"><td>Unable to see this message? <a href='http://cequitybirla.uncm06.com/cequitybirla/lt.php?id=eU9RAAIJDAJUB00EUARXBE8=CwMBAFUBDEpAWVRaWANSQlIPV1pYQlomUFRaF0YHR0dYVlxcDUYbVVxc'  >View in browser</a></td><td width="20">|</td><td><a href='http://cequitybirla.uncm06.com/cequitybirla/lt.php?id=eU9RAAIJDAJUBk0EUARXBE8=CwMBAFUBDEpAWVRaWANSQlIPV1pYQlomUFRaF0YHR0dYVlxcDUYbVVxc' >View this message in your mobile</a></td><td width="20">|</td><td><a href='http://cequitybirla.uncm06.com/cequitybirla/lt.php?id=eU9RAAIJDAJUBU0EUARXBE8=CwMBAFUBDEpAWVRaWANSQlIPV1pYQlomUFRaF0YHR0dYVlxcDUYbVVxc' >Forward</a></td></tr></table></div>
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<td align="left" valign="top">&nbsp;</td>
<td align="right" valign="top" width="97"><img alt="Birla Sun Life Mutual Fund" border="0" height="52" src="http://cequity.iaires.com/images/cequity/BSLMF/2014/OCT2014/17102014/1 Lac Crore Compliance Mailer/images/birla_logo.jpg" width="80" /></td>
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<td align="center" colspan="2" valign="top"><img alt="100000,0000000 times happiness!" border="0" height="195" src="http://cequity.iaires.com/images/cequity/BSLMF/2014/OCT2014/17102014/1 Lac Crore Compliance Mailer/images/Banner.jpg" width="618" /></td>
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<td align="left" style="font-family:Arial; font-size:12px; color:#231f20; font-weight:normal;" valign="top">Dear Shailee Sanghvi,<p style="font-family:Arial; font-size:12px; color:#231f20; font-weight:normal; line-height:18px;">It gives us immense pleasure to share that we have crossed the 1 lakh-crore mark! The quarterly average assets under management (AAUM) as on September 30, 2014 of Birla Sun Life Mutual Fund is</p>
<table border="0" cellpadding="0" cellspacing="0" width="100%">
<tbody>
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<td align="left" valign="middle" width="266"><img alt="Rs 1.02 Lakh Crores" border="0" height="49" src="http://cequity.iaires.com/images/cequity/BSLMF/2014/OCT2014/17102014/1 Lac Crore Compliance Mailer/images/1.02Lakh.jpg" width="256" /></td>
<td align="left" style="font-family:Arial; font-size:12px; color:#231f20; font-weight:normal; line-height:18px;" valign="top">including domestic Fund Of Funds scheme AAUM as available on AMFI website.</td>
</tr>
</tbody>
</table>
<p style="font-family:Arial; font-size:12px; color:#231f20; font-weight:normal; line-height:18px;">This achievement has been made possible only because of your unflinching trust in us.</p>
<p style="font-family:Arial; font-size:12px; color:#231f20; font-weight:normal; line-height:18px;">You will be glad to know that we have grown at 4.1% over the last quarter assets under management, and with your continuous support we intend to make Birla Sun Life Mutual Fund the biggest fund house in the country in terms of assets under management.</p>
<p style="font-family:Arial; font-size:12px; color:#231f20; font-weight:normal; line-height:18px;">This milestone only furthers our desire to create more potential wealth - creation opportunities for you.</p> <img alt="Thank you for believing in us and choosing to be a part of this success." border="0" height="33" src="http://cequity.iaires.com/images/cequity/BSLMF/2014/OCT2014/17102014/1 Lac Crore Compliance Mailer/images/Thanks.jpg" width="529" />
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<td align="left" colspan="2" style="font-family:Arial; font-size:12px; color:#231f20; font-weight:normal; line-height:18px; padding-bottom:5px;" valign="middle">For detailed disclosure on bifurcation of the AUM into debt / equity / balanced, etc, and the percentage of AUM by geography (i.e. top 5 cities, next 10 cities, next 20 cities, next 75 cities and others) of the Fund,</td>
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<td align="left" height="20" style="font-family:Arial; font-size:12px; color:#231f20; font-weight:normal; line-height:18px;" valign="middle" width="8%">please</td>
<td align="left" height="20" valign="middle" width="92%"><a href='http://cequitybirla.uncm06.com/cequitybirla/lt.php?id=eU9RAAIJDAJUBE0EUARXBE8=CwMBAFUBDEpAWVRaWANSQlIPV1pYQlomUFRaF0YHR0dYVlxcDUYbVVxc'  style="text-decoration:none; line-height:18px;" target="_blank"><img alt="click here" border="0" height="18" src="http://cequity.iaires.com/images/cequity/BSLMF/2014/OCT2014/17102014/1 Lac Crore Compliance Mailer/images/click_here.jpg" width="71" /></a></td>
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<p>&nbsp;</p>
<p style=" padding-top:8px; font-family:Arial; font-size:12px; color:#231f20; font-weight:normal; line-height:19px;">Regards,<br />
<img border="0" height="50" src="http://cequity.iaires.com/images/cequity/BSLMF/2014/OCT2014/17102014/1 Lac Crore Compliance Mailer/images/Molly_Kapoor_sign.jpg" width="80" /><br />
Molly Kapoor<br />
Head - Marketing<br />
Birla Sun Life Asset Management Company Ltd.</p></td>
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<td align="left" style="padding-left:6px; font-family:arial; font-size:11px; color:#ffffff; font-weight:bold; line-height:16px;" valign="top" width="29%">call<br />
Toll-Free: 1800-270-7000<br />
MTNL/BSNL: 1800-22-7000</td>
<td align="left" style="padding-top:3px;" valign="top" width="6%"><img alt="email" border="0" height="35" src="http://cequity.iaires.com/images/cequity/BSLMF/2014/OCT2014/17102014/1 Lac Crore Compliance Mailer/images/email_icon.jpg" width="37" /></td>
<td align="left" style="padding-left:6px; font-family: Arial; font-size:11px; color:#ffffff; font-weight:bold; padding-top:5px; line-height:16px;" valign="top" width="32%"><a href="mailto:connect@birlasunlife.com" style="color:#ffffff; text-decoration:none;">email<br />
connect@birlasunlife.com</a></td>
<td align="left" style="padding-top:3px;" valign="top" width="6%"><img alt="visit" border="0" height="35" src="http://cequity.iaires.com/images/cequity/BSLMF/2014/OCT2014/17102014/1 Lac Crore Compliance Mailer/images/mouse_icon.jpg" width="37" /></td>
<td align="left" style="padding-left:6px; font-family: Arial; font-size:11px; color:#ffffff; font-weight:bold; line-height:16px; padding-top:5px;" valign="top" width="21%">visit<br />
<a href='http://cequitybirla.uncm06.com/cequitybirla/lt.php?id=eU9RAAIJDANQB00EUARXBE8=CwMBAFUBDEpAWVRaWANSQlIPV1pYQlomUFRaF0YHR0dYVlxcDUYbVVxc'  style="color:#ffffff; text-decoration:none;" target="_blank">www.birlasunlife.com</a></td>
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<td align="left" style="font-family:Arial; font-size:9px; font-weight:normal; color:#231f20; text-align:center; padding-top:6px; padding-bottom:6px;" valign="top"><strong>Birla Sun Life Asset Management Company Limited</strong> (Investment manager for Birla Sun Life Mutual Fund) CIN: U65991MH1994PLC080811<br />
One Indiabulls Centre, Tower 1, 17th Floor, Jupiter Mill Compound, 841, Senapati Bapat Marg, Elphinstone Road, Mumbai - 400 013.</td>
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<td align="center" colspan="2" height="43" style="font-family:Arial; font-size:13px; font-weight:bold; color:#231f20; padding-left:14px; border-top:#000000 solid 1px;" valign="middle">Mutual Fund investments are subject to market risks,<br />
read all scheme related documents carefully.</td>
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